The Motivation
As a natural creative—and once an adolescent navigating her own inner world—our founder, Rebecca Wu, understood how vulnerable it can feel when others might notice what you’re going through. Whether it’s a loss, a family shift, or something hard to name, sometimes the last thing you want is for it to be visible—especially on the cover of a book.
When Rebecca explored existing grief journals, she noticed something about herself. She didn’t always want to be told what to write or draw. At the same time, skipping prompts felt uncomfortable—like leaving something unfinished. Caught between structure and freedom, she often set the journal aside altogether.
What she longed for was something in between.
So she created My Book of Stuff—an open-ended reflection space designed to hold the many layers of our inner lives. Because what we carry is rarely just one thing. It’s a lot of stuff—grief, joy, confusion, excitement—all existing at the same time.
Recognizing that a blank page might feel too daunting, she also designed companion stickers as gentle prompts to support emotional expression, especially when feelings are hard to put into words.
My Book of Stuff was born.
How to Use It
Use it when you don’t want anyone telling you what to say, write, or make.
Use it when you want a small nudge to begin.
Use it when you feel something big—or something you can’t quite name.
Use it however you want.
This is your space to express.
And the cover won’t tell your story for you.
What might be designed for personal reflection, can be reimagined to connect with others. One child turned shapes into little creatures and words into feeling faces. She added checkboxes to ask friends how they might be feeling too!
Adults like stickers too! They can use these kits to process feelings, jot down ideas, or simply take notes.